Clinical Leader, March 20, 2018
By listening to patients, trial sites can communicate more effectively with them, and thus improve enrollment efforts. One example comes from LMC|Manna Research, a Canadian network of clinical research sites. LMC|Manna Research works with a team that engages in its own social listening, which simply means logging on to social media sites such as Twitter when patients gather to discuss similar healthcare interests. You can find out about these gatherings by searching on the Healthcare Hashtag Project.
— Clinical Leader
