Medscape, April 20, 2017
Dr Pitt issued the #NYerORCoverChallenge a few days after her initial tweet, asking women to make their own version of the cover photo. In just a few weeks, #ILookLikeASurgeon was tweeted out more than 18,000 times, generating an estimated 180 million impressions, according to the tracking site Symplur.
— Medscape
