Symplur in the Media

Powerful Advocate for Breast Cancer Survivors Dies

USA Today, May 19, 2016

Over five years, (Jody) Schoger and her collaborators organized 229 Twitter chats, recruiting some of the top names in medicine to answer participants’ questions. Schoger knew that 60% of women with breast cancer never attend a support group. She guessed that many might be willing to follow a Twitter chat, even if they were too shy to speak up. Women who joined these chats were hungry for information, sending an average of 700 Tweets during the hour-long conversations, according to an abstract that Schoger and her collaborators presented at a medical conference in 2014. Twitter users have typed more than 416,000 tweets with the #BCSM hashtag, according to Symplur, which tracks health care social media. #BCSM is a rarity in the online world, both for its intelligence and its tone.

— Liz Szabo, USA Today
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