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Blue Shield of California Foundation Presents "Building Better Health Care for Low-Income Californians"

As underserved patients gain new choices and greater access to care under health reform, providers will face significant challenges as they seek to retain patients and offer care that is patient-centered, efficient, and highly effective. This requires understanding how low-income individuals gather and use information, and how they prefer to communicate with their providers. Join Blue Shield of California Foundation and a group of expert panelists as they present findings from a new survey conducted by Langer Research Associates. The report sheds light on engaging, empowering, and ultimately understanding the healthcare needs of low-income patients. When: Wednesday, October 23 Time: 12-2 p.m. EDT Where: National Press Club or webcast live: www.visualwebcaster.com/BSCF

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