The Weekly Scoop #1 – Best Practices in Healthcare Social Media

Doctors, Fear and Barriers to Social Media Adoption

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" Is fear specific to doctors? No, but I think the issues are magnified with medical professionals. Image, social voice/personality, permanency, and fear of legal repercussions are among concerns that are disproportionately felt by doctors.
So can we mitigate this fear in any way and break the barriers to entry for doctors?"

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Medical practices increasingly allow online appointments

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ZocDoc is an online service that allows patients to schedule physician appointments. It is currently in several major US cities and is looking to expand. Its existence further illustrates the movement of patients to the online sphere.

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Online Tool Takes the ‘Wait’ Out of Waiting Rooms

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A Chicago based company has developed an online service that allows patients to view current statistics on wait times for physician offices and healthcare facilities. This service is a reflection of the desire by the public to access greater healthcare information online and in a "real time" fashion.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Connect With UMMS

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The University of Maryland Medical System (UMMS) has a blog, multiple Twitter, Facebook, and YouTube accounts.

“New medical treatment options, daily hospital news and community events such as blood drives and educational programs are just a few of the things those who connect with UMMS through its social media program have first-hand access to.”

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