The Weekly Scoop #10 – Best Practices in Healthcare Social Media

Social Media Can Improve Healthcare, Doctors Holding Back?

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Two excellent and insightful excerpts from this post-first, “Social media allows doctors to extend their influence beyond the exam room. It allows them to share valuable information with patients, the public, and each other.” and the second, “Doctors have an opportunity – and an obligation – to join us in sharing information online.” I think that pretty well sums it up.

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The CMO Site – Keith Dawson – Calculating the ROI of a Tweet

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Can Twitter drive sales, and if so, how much is a tweet worth? It’s one of the questions dogging social marketing across all media.

In a lengthy blog post, Phil Baumann tackles it head-on. He starts out by constructing a model and calculating ROI for a single tweet. His strict financial framing of Twitter — which he refers to as the “brute force” method — serves to demonstrate how off-target the very question of ROI-per-tweet is.

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Study: Americans want connectivity in healthcare

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Survey says that 73% of Americans would use a secure online communication tool to make it easier to get lab results, request appointments, pay medical bills and communicate with their doctor’s office. Also, the survey indicated that “The convenience of anytime, anywhere access is so important that almost half would consider switching doctors for a practice that offered the ability to communicate and complete important health care tasks online.”

A powerful statement as to the influence of the online experience for the patient.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Seabury-An Active Life Care Community

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Seabury is a LTC provider that has actively embraced social media and that is reflected in their web site. It is filled with useful and interactive content. Among them is a “Social Media News Room”, an “Active Aging Blog” and even a page dedicated to their in house TV channel.

There is useful information for not only residents of Seabury, but also for family members and the general public. You can follow the community through their participation in Twitter, Facebook, YouTube and Flickr.

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