Paging Dr. Facebook… Social Media and Healthcare
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Doctor Facebook? Nurse Twitter? Surgical tech YouTube? You bet. Hospitals benefit from using healthcare social media tools – when used strategically. No longer can hospitals expect patients to seek out its website for healthcare advice. They must go to where the patients are – where the conversation is already happening.
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Patients Get Social About Their Health
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Attention physicians, hospitals and other health care providers-consumers are using social networks to share health care information. Yet, health care marketers are still reluctant to jump in and join the conversation.
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Google+: Physicians can optimize their online footprint
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For physicians, Google+ has the potential for better management of their online presence and can help them to translate off line relationships into online ones.
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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry
Rheumatoid Arthritis Warrior
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We normally reserve the Chair of Cheer for healthcare businesses who have demonstrated exemplary use of social media as a means of controlling their online presence. But rules are meant to be broken. Meet Kelly Young, aka @rawarrior . Kelly has Rheumatoid Arthritis, and rather than shying away from her challenges, she’s become a huge force in awareness, support, and inspiration for fellow RA patients and their loved ones. Ms. Young is a force in the blogosphere, Twitter, YouTube, and more. But it’s her Facebook Page that we highlight this week. 10,025 “Likes” as of the writing of this post. Few multi-million dollar health organizations have been able to muster that level of endorsement. Take a look for yourself and you’ll appreciate the potential of a passion to help
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17 Responses to “The Weekly Scoop #35 – Best Practices in Healthcare Social Media”
Thomas M. Lee
The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://ow.ly/6hkFd #hcsm #hcmktg #GooglePlus
Thomas M. Lee
So happy to highlight Kelly Young's (aka @rawarrior) #FB page as this week's example of well executed #hcsm :) http://ow.ly/6hkSf
Kelly Young
RT @tmlfox So happy to highlight Kelly Young aka @rawarrior #FBpage as this weeks example of well executed #hcsm :) http://ow.ly/6hkSf / TY!
Robert West
RT @tmlfox So happy to highlight Kelly Young aka @rawarrior #FBpage as this weeks example of well executed #hcsm :) http://ow.ly/6hkSf / TY!
Kelly Young
Thanks so much for noticing our community and acknowledging it here! I’m truly honored.
It is honestly very tough to compete with pro’s in these platforms. Whether it’s the FB Page or the blog articles, there are many organizations (in rheumatology) with numerous paid employees who compete for the space, time, and attention with my volunteer single-author site. However, I think you’ve hit the nail on the head: we make up for it with passion for helping patients.
Craig Fukushima
RT @tmlfox: The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://ow.ly/6hkFd #hcsm #hcmktg #GooglePlus
Audun Utengen
The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://t.co/SdoYwtp #hcsm #hcmktg #GooglePlus
Amy Kiel
RT @foxepractice: The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://t.co/Qtn6wpA #hcsm #hcmktg #GooglePlus
Kelly Young
Thanks so much for considering the work of RAW. The acknowledgment means a lot to our community! @tmlfox http://t.co/jb7kgvI #hcsm #rheum
Tracy
Thanks so much for considering the work of RAW. The acknowledgment means a lot to our community! @tmlfox http://t.co/jb7kgvI #hcsm #rheum
Cortex Healthcare
The Weekly Scoop #35 – Best Practices in Healthcare Social Media: Paging Dr. Facebook… Social Media and Healthca… http://t.co/XkqG6yH
Cortex Healthcare
The Weekly Scoop #35 – Best Practices in Healthcare Social Media: Paging Dr. Facebook… Social Media and Healthca… http://t.co/XkqG6yH
Thomas M. Lee
The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://ow.ly/6hl4a #hcsm #hcmktg #GooglePlus
Audun Utengen
Thanks so much for considering the work of RAW. The acknowledgment means a lot to our community! @tmlfox http://t.co/jb7kgvI #hcsm #rheum
Craig Fukushima
RT @tmlfox: The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://ow.ly/6hl4a #hcsm #hcmktg #GooglePlus
Gunter Dymkova-Fuchs
Best Practices in Healthcare Social Media #hcsm http://ow.ly/6laIr
Tracy Rigdon
The Weekly Scoop #35 – Best Practices in Healthcare Social Media http://t.co/ogvF5MWb via @symplur #stockpilemedia