HIMSS12 Sets World Record for Healthcare Conferences in Tweet Volume

Yesterday, February 21, 2012, happened to be a historic day in healthcare social media. The participants at the HIMSS12 conference (Healthcare Information and Management Systems Conference 2012) in Las Vegas tweeted the hashtag #himss12 a total of 6,438 times.

I don’t know about you, but if you had your Twitter client up and running yesterday like I had, you simply couldn’t avoid the steady stream of tweets from healthcare tweeps at the conference. We all experience increased twitter activity whenever a conference is happening, but yesterday’s impact on my stream felt especially big. So, today I took some time to analyze our database and found some interesting facts.


A World Record for Healthcare Conferences

6,438 tweets on a single day from a healthcare conference is a World Record!

We have almost 300 healthcare conference hashtags in our database from around the world. That’s clearly not all conferences, but the number represents those conferences with a good social media presence. I ran some comparative analytics by crawling the database looking for peak tweet volume dates for each conference and then ranked them accordingly. The results are decisive. #himss12 beat the number two (#mh11) by over 1000 tweets or nearly 20%! A clear record.


Top 20 Healthcare Conferences by Tweet Volume

Healthcare Conferences Peak Tweet Volume



Selected stats from the record day: #himss12 at 02/21/2012

himss12 top influencers

6,438 Number of Tweets

1,859 Number of Participants

268.25 Average Tweets per Hour

3.46 Average Tweets per Participant

Top 10 Healthcare Conferences in Tweet Volume

Peak Activity for the #himss12 conference

Peak Activity for the #mh11 Conference

Peak Activity for the #WH2011 Conference

Peak Activity for the #MayoRagan Conference

Peak Activity for the #HIMSS11 Conference

Peak Activity for the #tedmed Conference

Peak Activity for the #health2con Conference

Peak Activity for the #cisummit Conference

Peak Activity for the #TEDxMaastricht Conference

Peak Activity for the #med2 Conference

45% Increase Compared to Last Year

There’s been a staggering growth of social media usage within the healthcare industry over the last year. Not only are the number of healthcare conferences with a social media presence growing, but the volume of tweets from these conferences are also increasing. Just look at last year’s peak date for the same conference – #himss11 maxed out at 4,484 tweets. Although it’s a huge peak earning the 5th place, it’s almost 2,000 tweets less than this year. In other words, this year’s peak is about 45% larger compared to last year’s! Congrats HIMSS!

Are you a healthcare conference organizer? Avoid confusion and fragmentation, register you conference hashtag at the earliest opportunity.


Congrats to the record setters!

healthcare conference world record setters

Audun Utengen

Audun Utengen - @audvin

Job to be done: Connect the dots in healthcare social media. Co-founder of @symplur.

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