Yesterday, February 21, 2012, happened to be a historic day in healthcare social media. The participants at the HIMSS12 conference (Healthcare Information and Management Systems Conference 2012) in Las Vegas tweeted the hashtag #himss12 a total of 6,438 times.
I don’t know about you, but if you had your Twitter client up and running yesterday like I had, you simply couldn’t avoid the steady stream of tweets from healthcare tweeps at the conference. We all experience increased twitter activity whenever a conference is happening, but yesterday’s impact on my stream felt especially big. So, today I took some time to analyze our database and found some interesting facts.
A World Record for Healthcare Conferences
6,438 tweets on a single day from a healthcare conference is a World Record!
We have almost 300 healthcare conference hashtags in our database from around the world. That’s clearly not all conferences, but the number represents those conferences with a good social media presence. I ran some comparative analytics by crawling the database looking for peak tweet volume dates for each conference and then ranked them accordingly. The results are decisive. #himss12 beat the number two (#mh11) by over 1000 tweets or nearly 20%! A clear record.
Top 20 Healthcare Conferences by Tweet Volume
Selected stats from the record day: #himss12 at 02/21/2012
6,438 Number of Tweets
1,859 Number of Participants
268.25 Average Tweets per Hour
3.46 Average Tweets per Participant
Top 10 Healthcare Conferences in Tweet Volume
45% Increase Compared to Last Year
There’s been a staggering growth of social media usage within the healthcare industry over the last year. Not only are the number of healthcare conferences with a social media presence growing, but the volume of tweets from these conferences are also increasing. Just look at last year’s peak date for the same conference – #himss11 maxed out at 4,484 tweets. Although it’s a huge peak earning the 5th place, it’s almost 2,000 tweets less than this year. In other words, this year’s peak is about 45% larger compared to last year’s! Congrats HIMSS!
Are you a healthcare conference organizer? Avoid confusion and fragmentation, register you conference hashtag at the earliest opportunity.
Congrats to the record setters!
What do you get when you combine the world's largest database of social healthcare conversations with the world's largest database of healthcare influencers and power it all by machine learning?
The most fun and effortless path to understanding healthcare social media.
Symplur Signals is used by pharma, medical device companies, governments and research institutions.