It’s only been a little more than a month ago since we witnessed a healthcare social media milestone with the #himss12 conference. The growth of healthcare social media is nothing but breathtaking. @ePatientDave pointed out that #TEDxMaastricht created a volume of 6,414 tweets yesterday, April 2nd. With a closer look and by running some comparative analytics, that number turns out to be a European record for healthcare conferences.
Healthcare Social Media Quality vs. Quantity
While tweet volume is not the best of metrics for evaluating the conversation of a healthcare conference (can be inflated by individuals with focus on “broadcasting”), it’s positive to see that the average tweet per participant is significantly higher than comparable conferences. Seen together with other data points from our healthcare social media database, that may indicate a more uniform distribution of the conversation with fewer outliers. More data on this to come!
TEDxMaastricht analytics from the record day: 04/02/2012
[highlight1 variation=”orange”]Number of Tweets[/highlight1]
[highlight1 variation=”green”]Number of Participants[/highlight1]
[highlight1 variation=”yellow”]Average Tweets per Hour[/highlight1]
[highlight1 variation=”teal”]Average Tweets per Participant[/highlight1]
[image_frame style=”framed_shadow” align=”center” alt=”TEDxMaastricht top influencers” title=”TEDxMaastricht top influencers” height=”365″ width=”400″]https://www.symplur.com/public/tedxmaastricht-top-influencers.png[/image_frame]
[image_frame style=”framed_shadow” align=”center” alt=”Peak Activity for the #TEDxMaastricht conference” title=”Peak Activity for the #TEDxMaastricht conference” height=”287″ width=”660″]https://www.symplur.com/public/peak_activity_for_tedxmaastricht1.png[/image_frame]
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[image_frame style=”framed_shadow” align=”center” alt=”tedxmaastricht-participants” title=”tedxmaastricht-participants” height=”660″ width=”660″]https://www.symplur.com/public/tedxmaastricht-participants.png[/image_frame]